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Yaraê Experience Lab

Brazil, experienced with time, depth and purpose.

Premium curation of regenerative journeys across Brazilian territories.

The Yaraê Experience Lab connects travellers to experiences of nature, culture, gastronomy and local knowledge — developed or selected in partnership with those who live in and know each territory.

We create journeys for small groups and private travel, combining hospitality, signature experiences, careful logistics and benefits shared with the destinations.

How we travel

Travelling better does not mean doing more. It means giving more meaning to the way.

Yaraê Experience Lab journeys are designed for those who want to know Brazil with more time, more depth and more closeness.

We select small-scale accommodation, experiences led by specialists and local hosts, landscapes away from the most crowded circuits, and activities that bring visitors closer to the nature, cultures and ways of life of each territory.

Every itinerary can be personalised without turning the trip into a packed agenda. The care lies in the pace, the logistics and the choices that make each journey truly meaningful.

Private travel and small groups

Specialists and local hosts

Selected hospitality

Nature, culture and gastronomy

Point-to-point logistics

Benefits shared with the territory

Explore by destination

Territories we know closely

Each destination brings together journeys developed by Yaraê or selected alongside local specialists. The status shows where each territory stands in our curation.

Dusk over the Araruama Lagoon, with a boat and palm trees in silhouette On request

Lakes Region

Araruama Lagoon, sandbanks and salt-making memory

Destination photography in production
On request

Rio de Janeiro

The city, the Green Coast and the Lakes Region

Destination photography in production
On request

Amazonas

Forest, rivers and knowledge that transforms the journey

Destination photography in production
On request

Ilha Grande

Atlantic Forest, trails and coves of the Green Coast

Destination photography in production
On request

São Paulo Coast

Atlantic Forest, caiçara culture and coastal rhythm

Destination photography in production
Under commercial validation

Foz do Iguaçu

Atlantic Forest, the Triple Frontier and flavours that tell stories

Featured journeys

Journeys that begin in the territory

Some journeys are born from Yaraê’s own territorial projects. Others are created by local partners and go through selection, assessment and integration into the portfolio.

The prow of a Hawaiian canoe against the setting sun on the Araruama Lagoon On request

Lakes Region

Between Búzios and Rio: The Hidden Lagoons Experience

2 days and 1 night

A journey that turns the transfer between Rio de Janeiro and Búzios into a meaningful part of the trip: lagoon landscapes, biodiversity, salt-making memory and encounters with those who live in the territory.

Nature and wildlifeCulture and memorySmall groups

A Yaraê journey, built with partners from the territory

Chilean flamingos on the Araruama Lagoon On request

Lakes Region

Wings over the Lagoon

Half day

Aboard a Hawaiian canoe, visitors cross the lagoon accompanied by local guides and a biologist, understanding the relationships between birds, sandbanks, salt flats and the health of the waters.

Nature and wildlifeConservation and citizen sciencePhotography

A Yaraê journey, built with partners from the territory

Salt-flat windmills at dusk, with a worker carrying salt On request

Lakes Region

Salt Memory

Half day

A landscape shaped by the meeting of water, salt and human labour. Visitors follow traces and memories of the salt culture that formed the identity of the lagoon communities.

Culture and memoryCommunities and local knowledgePhotography

A Yaraê journey, built with partners from the territory

Connections between destinations

Your trip does not have to end where an itinerary ends.

Yaraê journeys can be experienced independently or combined into wider, more fluid trips. We take care of the connections so that each transfer becomes part of the experience, without unnecessary returns to the starting point.

Illustrative combinations — we design the route around your time and your pace.

  • Rio de Janeiro + Sun Coast (Araruama and Búzios)
  • Rio de Janeiro + Green Coast (Ilha Grande and Paraty)
  • Ilha Grande + Juquehy and the São Paulo coast
  • Rio de Janeiro + Ilha Grande + the São Paulo coast
  • Rio de Janeiro or São Paulo + Amazonas, by air connection

Choose by what you want to experience

Journeys organised by interest

Use these themes as a starting point: they cut across destinations and help shape the journey that makes sense for you.

Nature and wildlife Culture and memory Gastronomy Photography Communities and local knowledge Walking and movement Conservation and citizen science Wellbeing and presence Families Private travel

Curation criteria

A curation guided by purpose and real criteria.

Some experiences are born from territorial projects developed by Yaraê itself. Others are created by local partners and go through selection, assessment and integration into the portfolio. In both cases, we look for coherence between the traveller’s experience, the quality of the operation and the benefits generated in the destination.

  • Authenticity and a real bond with the territory
  • Leadership and fair remuneration of local partners
  • Specialist guidance and environmental or cultural interpretation
  • Small groups
  • Respect for culture, nature and ways of life
  • Comfort, transparency and operational safety
  • Support for the local economy
  • Contribution to conservation, education or heritage
  • Continuous assessment and improvement

Journeys developed by Yaraê or carefully selected and integrated in partnership with local specialists.

How the journeys are built

From reading the territory to a journey ready to be lived

The Yaraê Experience Lab brings Yaraê’s methodology to the development of tourism products. We work in a network with communities, specialists, entrepreneurs and partners to turn local potential into authentic, viable and responsible journeys.

  1. 1

    Listen

    We understand the territory, its actors, stories, limits and opportunities.

  2. 2

    Design

    We co-create the proposal, the narrative and the visitor’s journey.

  3. 3

    Structure

    We organise operations, safety, hospitality, logistics and the commercial model.

  4. 4

    Test

    We run small-scale pilot experiences.

  5. 5

    Refine

    We assess results, listen to participants and adjust the product.

We do not create experiences about territories. We create experiences with them.

New destinations in curation

New territories, new stories in the making.

The Yaraê Experience Lab is expanding its network of partners and developing new journeys across different Brazilian biomes. This process involves listening, research, technical visits, operational structuring and assessment of the benefits each experience can generate.

Espírito Santo

Nature, culture, local production and coastal landscapes

In curation

Bahia

Heritage, mountains, communities, gastronomy and biodiversity

In curation

Pantanal

Wildlife, scientific knowledge and conservation

In curation

For agencies and operators

New Brazilian journeys to add to your portfolio

The Yaraê Experience Lab supports agencies, tour operators and DMCs looking for signature nature, culture and slow travel experiences in Brazil. Itineraries can be integrated into larger trips, adapted to the client profile and operated in partnership with selected local specialists.

What we offer

  • Modular portfolio
  • Technical fact sheets
  • NET rates and commission
  • Support for customisation
  • Logistics between destinations
  • Small groups and private travel
  • Materials in Portuguese and English

NET rates and commercial terms are shared individually.

Talk about a partnership
Windmills and salt pans of the old salt flats in the Lakes Region

Cadastur

Tourism service provider registered with the Brazilian Ministry of Tourism.

Luciana Almeida during fieldwork

About Yaraê

The Experience Lab was born from Yaraê

Yaraê works with regenerative tourism, ESG and territorial development, supporting companies, initiatives and destinations in building solutions that bring strategy, sustainability and local reality closer together. The Experience Lab emerges from this work to turn knowledge into travel: journeys designed with purpose, structured with responsibility and refined through practice.

Get to know Yaraê

Which Brazil would you like to know?

Tell us how you like to travel, how much time you have and what you would like to experience. Yaraê will select the destinations and experiences that best suit you, preserving the balance between discovery, comfort and free time.

Talk to the Experience Lab

Tell us what you are looking for

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